Tips For Boosting Conversion Rate Through Web Design

A lot of people just get a website and leave it to handle other areas of their lives – believing the site can take care of itself. Many businesses consider owning a website as just having a building where anyone can walk in, get what they want and leave. They don’t know that the site is the first impression any visitor will have of their brand before deciding whether to remain…


Marketing Terms to Know

1. A/B Testing 2. Analytics 3. Application Programming Interface (API) 4. B2B (Business-to-Business) 5. B2C (Business-to-Consumer) 6. Blogging 7. Business Blogging 1. A/B Testing- This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing calls-to-action and landing pages. 2. Analytics- What I sometimes refer to as the “eyes”…


How to Create a Successful Content Marketing Funnel

A successful content marketing funnel moves people from awareness of your product to satisfied customer of your business. It’s a multi-stage process. A content marketing funnel is also a clear path of return on your content investment. And what business doesn’t want to be able to tangibly reflect ROI on its marketing? If you are trying to grow your business through the use of content but having trouble putting…


The Best Email Marketing Services

Email marketing is the best way to connect with your visitors, build an engaging relationship, and convert them into customers. Choosing the best email marketing service that has all the features you need is crucial for the success of your business. Each email marketing service has its own unique set of features, but there’s no reason to feel overwhelmed. We’ve got your back. Do You Need Email Marketing? Email…


How to Generate Press for your Small Business

Reporters aren’t interested in promoting your business. Their job is to share newsworthy stories. The first step to generate press is to determine if you have a newsworthy story to share. Figure out what is unique about you and your offerings, the challenges you overcame, and how they shaped the business. If it’s authentic, your story will resonate first with the reporters you are trying to engage, and ultimately…


The Advanced Guide to SEO Testing

  For businesses, you’re not the only one searchable on the internet, so are millions of other businesses around the globe. You’ve gone from having a small, local business that was only accessible to people in a town to be able to service anyone on the planet. So how do you make sure people can find you in a crowded virtual marketplace? With SEO! If you’re new to SEO or…


Digital Marketing In 2020

With the advancements and changing trends in digital technology, digital marketing is expected to take giant strides in the future. We see E-commerce players like Amazon prioritizing marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out algorithm updates.  The data also suggests that digital…


What Is Marketing

  Marketing as defines as, “the action or business of promoting and selling products or services, including market research and advertising.” Marketing is based on thinking about business in terms of customer needs and their satisfaction. Marketing differs from selling because “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange…


Tips for Creating an E-Newsletter People Actually Read-

To figure out what you need to do, first, do some research. In your industry, are there successful email newsletters that people like to subscribe to? What’s in them? With the resources you have available to your — budget, time, and internal support — could you be successful? One of the biggest problems with email newsletters is that they’re often cluttered and unfocused because they’re supporting every aspect of…


10 things you can do to make your next event a success

  10 Things You Can Do To Make Your Next Event A Success Organizing an event is not a simple task, If you’ve ever organized an event, you know that not everything runs to plan and you have to face various challenges. So here identify 10 key points that you should keep in mind for everything to go well. 1. Define the purpose and format- Work out your goal…

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