Digital Marketing In 2020

With the advancements and changing trends in digital technology, digital marketing is expected to take giant strides in the future. We see E-commerce players like Amazon prioritizing marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out algorithm updates.  The data also suggests that digital…

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What Is Marketing

  Marketing as defines as, “the action or business of promoting and selling products or services, including market research and advertising.” Marketing is based on thinking about business in terms of customer needs and their satisfaction. Marketing differs from selling because “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange…

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Tips for Creating an E-Newsletter People Actually Read-

To figure out what you need to do, first, do some research. In your industry, are there successful email newsletters that people like to subscribe to? What’s in them? With the resources you have available to your — budget, time, and internal support — could you be successful? One of the biggest problems with email newsletters is that they’re often cluttered and unfocused because they’re supporting every aspect of…

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10 things you can do to make your next event a success

  10 things you can do to make your next event a success Organizing an event is not a simple task, If you’ve ever organized an event, you know that not everything runs to plan and you have to face various challenges. So here identify 10 key points that you should keep in mind for everything to go well. 1. Define the purpose and format- Work out your goal…

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Save Your Hard earned Money and Hire a Digital Marketing Agency

This article is about how advertising agencies can actually save your business money. Now, that doesn’t mean that you won’t face expenses, as well – you can count on paying for creative development, design, and other hands-on tasks – but many executives are surprised to learn that an advertising agency can actually reduce certain costs. REQUIRING LESS MARKETING STAFF ON YOUR PAYROLL If you hire an agency partner, you…

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Digital Marketing Trends to Watch

    Here some digital marketing trends to look out for this year. SEO is a moving target Trends and habits should change along with SEO so google’s approach is to serve the best content based on the intent of the searcher and also shifted away from core keywords to a longer tailed approach. This is due to several factors. The main factors being that Google is now sorting…

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New internet audiences, Nowadays voice is the preferred mode of input for Searching-

Laptop and mobile screens have been the primary ways users have interacted with the internet. However, with the advent and growth of voice assistants, particularly smart speakers like Google Home and Amazon Echo, this is changing and changing fast! The interaction has now started happening through voice, with smart speakers, without using a screen in most cases. The focus is now shifting to building conversational User Interfaces and screen User…

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Social Media Management Through SRA MEDIA Advertising Agency

Facebook Management After evaluation of your Facebook Business page & target audience, we will redefine your business page to represent your brand to your potential customers. We will be regularly adding the post customized for your target audience to keep them engaged. Instagram Management Instagram is an important social media platform, we will help your business build and post high-quality images to create engagement from target users across the…

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Now a Days Marketing Through Mobile Commerce

Mobile Commerce is commerce or buying or selling of products or services through wireless handheld devices like mobile phone or cell phone, PDA’s (Personal Digital Assistants), and Smartphones. Users have access to the Internet via mobile devices. One of the most important and emerging technologies behind m-commerce or mobile commerce is WAP (Wireless Application Protocol). Some other technologies used are Bluetooth, micro browsers, GPRS–wireless service based on GSM, EDGE…

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