Digital Marketing Trends to Watch
Here some digital marketing trends to look out for this year.
SEO is a moving target
Trends and habits should change along with SEO so google’s approach is to serve the best content based on the intent of the searcher and also shifted away from core keywords to a longer tailed approach. This is due to several factors. The main factors being that Google is now sorting through millions of new and never before search queries. This has a lot to do with voice search behavior and its extreme growth.
Introducing Rank Brain, Google’s AI machine learning algorithm, it is designed to handle these searches based on multiple factors. The main factor is said to revolve around user intent and demographics local to that user. Long-tailed traffic simply gets better conversions. So marketers and SEO’s are starting to focus more on qualified leads and less on search traffic.
Ad Blocking Software
Millennial use ad blocking technology while surfing the web and the good news is they do however spend a lot of time on social media compared to that of previous generations, monitoring your ads is vital and knowing the habits of your audience is important, the demographics after falls in line with millennial traffic altering your strategies might be wise.
The need to market great content is not going anywhere. Content is not just for your site, but content can be shared a number of different ways. Micro-moments can happen anywhere on the internet. From social media, forums, websites and more, in order to answer these questions content must exist. As platforms grow and new ones are added to the web every day, filling the gaps with content is vital.
At the end of the day, getting more qualified leads is what digital marketing is all about.
Make a list of the top influencers in your market. Check out podcasts, Facebook, Twitter, YouTube, Snapchat, Instagram and other platforms. Follow them first, and learn about them and their brand. Then, reach out with a casual message and start a conversation. Influencer marketing is not a new topic. Try partnering with local influencers and put together long-term campaigns and promotions.
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. If a photo’s worth a thousand words, then how much more valuable is video? video marketing is data-driven, so you’ll want to monitor various metrics and track customer engagement.