Save Your Hard earned Money and Hire a Digital Marketing Agency
This article is about how advertising agencies can actually save your business money. Now, that doesn’t mean that you won’t face expenses, as well – you can count on paying for creative development, design, and other hands-on tasks – but many executives are surprised to learn that an advertising agency can actually reduce certain costs.
If you hire an agency partner, you may still need a marketing staff to manage workflow, but there are several needs an agency can fulfill that may be costing you more right now. For instance, if you have a part-time social media manager who manages your Facebook, Twitter, and LinkedIn feeds, you might save money and get better results by outsourcing that work to an agency that will keep each post in lockstep with your objectives.
An agency that can save you money while also boosting the impact of your marketing is a partnership worth exploring.
Digital marketing can be a real struggle for small-to-medium sized businesses (SMBs). Social media, email, search engine optimization, pay-per-click ads are just a few of the many platforms you can use to reach new customers, and each has its own nuances when it comes to campaign management and measurement.
An ad agency will examine your digital marketing and compare campaign spending with the metrics that prove results.
When an ad agency manages your advertising, their goal is to maximize the results with a budget you have set. They don’t try to get more of your money. Instead, they try to do more with it.
When you have professional media buyers on your side – and most ad agencies have them – they will review all rates and contracts the business has with media vendors, and look for ways to increase the efficiency of your spending.
Agencies make money by collecting a commission on your ad spend, so in the end, your out-of-pocket costs might be a push. However, the savings on advertising will help offset the cost of working with your agency partners, and if they do their jobs right, the results will be worth it.
Time is not money – it’s far more valuable than that. An advertising agency not only will take the burden of planning and executing campaigns off your shoulders, but they also play defense for you. Is your phone constantly buzzing with “urgent calls” from media sales reps, all begging for a few minutes of your time to tell you about some amazing new vehicle for your message? Sales reps will consume every last minute of your day if you let them. This is rarely a good investment of your time.
When an agency handles your marketing, they handle the media reps too. We field all proposals and present them to you only at an appropriate time and place.
Another important thing to keep in mind is an opportunity cost, how much is your time worth to you, you need to trust the people you pick. It’s a significant investment. You can’t afford to waste the money or the opportunity. You have to feel comfortable that the agency you pick will have your best interests at heart and be able to deliver what they promise.
It’s not about finding the cheapest agency. There are plenty of low-cost providers out there. Look for a creative agency that offers the best value. While that may mean spending a little more in the beginning, like most business decisions it’s not about the cost, it’s about the results.
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