Email marketing is the best way to connect with your visitors, build an engaging relationship, and convert them into customers. Choosing the best email marketing service that has all the features you need is crucial for the success of your business. Each email marketing service has its own unique set of features, but there’s no reason to feel overwhelmed. We’ve got your back.
Do You Need Email Marketing?
Email marketing gives you the ability to contact your visitors even after they leave your website.

A few benefits of email marketing are:
Increase repeat visits: Over 70% of website visitors abandoning your website will never return. When you build an email list, you can build a connection with your visitors by collecting their email addresses and sending them valuable content.

Build a loyal following: Repeat visitors are more likely to convert into customers, compared to first-time visitors. In fact, studies show that it takes 3-4 visits to your website for your potential customers to actually think of doing business with you.

• Increase sales: Email conversions outperform both social and organic search traffic. So if you’re looking to make sales, then you’ll need to start email marketing.

How to Choose the Best Email Marketing Service-
Choosing the right email marketing service that fits your needs is important for your business. Here are a few basic things you’ll need to focus on when choosing an email marketing service:

• Ease of use: It’s important that the email marketing service you choose is easy to use and works with your business.

• Automation: Almost all services out there allow you to automate your email campaigns, but each one does it in a different way.

• Industry: Some services are aimed at serving certain industries only. For example, Convert Kit was built specifically with publishers in mind.

• Pricing: Obviously, the tool you choose must fit your budget.

Wrap Up- Choosing the Best Email Marketing Service-
If you have an e-commerce site where you want to personalize emails based on user behavior such as abandoned carts, first-time users, return buyers, etc., and then we recommend that you use Drip. They have an easy to use drip campaign funnel builder that allows you to trigger action-driven campaigns.

Some of the best email marketing services for your business.
1. Constant Contact
2. SendinBlue
3. Drip
4. CovertKit
5. AWeber
6. MailChimp
MailChimp is best for marketing beginners and other users who want an all-in-one marketing suite at an affordable price.
We hope this article helped you compare some of the best email marketing services and find the right one for your needs.