Tips for Creating an E-Newsletter People Actually Read-
To figure out what you need to do, first, do some research. In your industry, are there successful email newsletters that people like to subscribe to? What’s in them? With the resources you have available to your — budget, time, and internal support — could you be successful?
One of the biggest problems with email newsletters is that they’re often cluttered and unfocused because they’re supporting every aspect of your business. Product news goes right next to PR stories, blog posts go next to a random event week … it’s kind of a mess. Email — whether it’s a newsletter or not — needs one common thread to hold it together.
Chances are, your email newsletter subscribers don’t want to hear about your products and services 100% of the time. While they may love you and want to hear from you, there’s only so much shilling you can do before they tune out.
Once you’ve figured out your newsletter’s focus and content balance, make sure you’re properly communicating about them on your subscribe landing page, part of what makes a newsletter a newsletter is that you’re featuring multiple pieces of content with multiple calls-to-action (CTAs). But, that doesn’t mean you should let those CTAs share equal prominence.