What Is Marketing
Marketing as defines as, “the action or business of promoting and selling products or services, including market research and advertising.”
Marketing is based on thinking about business in terms of customer needs and their satisfaction. Marketing differs from selling because “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.” In other words, marketing has less to do with getting customers to pay for your product as it does develop demand for that product and fulfilling the customer’s needs.
Modern Marketing began in the 1950s when people started to use more than just print media to endorse a product. As TV — and soon, the internet — entered households, marketers could conduct entire campaigns across multiple platforms. And as you might expect, over the last 70 years, marketers have become increasingly important to fine-tuning how a business sells a product to consumers to optimize success.
Today, there are literally dozens of places one can carry out a marketing campaign — where does one do it in the 21st century?
The idea of having a presence on the internet for business reasons is a type of marketing in an of itself.
This is the process of optimizing content on a website so that it appears in search engine results. It’s used by marketers to attract people who perform searches that imply they’re interested in learning about a particular industry.
Blogs are no longer exclusive to the individual writer. Brands now publish blogs to write about their industry and nurture the interest of potential customers who browse the internet for information.
Businesses can use Facebook, Instagram, Twitter, LinkedIn, and similar social networks to create impressions on their audience over time.
As newspapers and magazines get better at understanding who subscribes to their print material, businesses continue to sponsor articles, photography, and similar content in the publications their customers are reading.
This type of marketing is a bit different than SEO, which is described above. Businesses can now pay a search engine to place links on pages of its index that get high exposure to their audience.
While there were once just commercials, marketers now put money into creating and publishing all kinds of videos that entertain and educate their core customers.